Brand guidelines, logo design, packaging, in-store display, retailer sales presentation, social media, email campaign, video, digital media, website design and development
We have proudly launched Serena Williams Jewelry,
a new diamond jewelry collection designed by Serena herself.
Working with Serena and her team to launch her new diamond and 14k gold jewelry line, we created a comprehensive campaign that captures the attitude Serena represents to millions of women of all ages and demographics. Featuring the hashtag #treasureyourself, the message to women is to celebrate themselves and treat themselves, with self-gift giving a key part of the marketing strategy. The campaign showcases the romantic, sexy side of Serena using beautiful fashion imagery of the global icon, juxtaposed to strong messages of empowerment.
Hype and anticipation of Serena’s new, “to be announced” launch was built via targeted email marketing and social media, directing consumers to Serenasbignews.com to sign up to be invited to the exclusive “secret” launch party and be the first to know. One day before the official launch, Vogue.com exclusively announced that Serena Williams Jewelry was live, pushing more visitors to our site. Over the next 24 hours, Sublime built @serenawilliamsjewelry social following leading up to our official IGTV launch party on November 8th at 7pm at the Penthouse Suite of The Mark Hotel hosted by Serena herself @serenawilliams and @serenawilliamsjewelry. Leveraging the media power of Serena’s 25 million followers, we kicked off our comprehensive marketing campaign, including organic social media, digital advertising, email marketing, out of home and new website. The campaign is ongoing, continuing
to empower women to “sweep yourself off your own feet” and gift themselves a piece of Serena’s inspirational legacy.
Email, Website Design and Development
Social Media
