Print, Direct Mail, Branding Campaign, Product Fulfillment
McAfee needed to reach current clients not utilizing all that McAfee has to offer as well as creating relationships with potential customers.
Our team created multiple direct mailer pieces tailored towards each type of recipient: new, current, and past customers. For new accounts Sublime Communications sent mailers, foot-in-door brochures, and spinners showcasing everything McAfee does to successfully protect businesses. Through classic games like Jenga and Wooly Willy, our branding campaign's messaging was focused on cloud protection, MVISION, and the pillars that continue to make McAfee a leading cybersecurity option. Lastly, to reopen relationships with past accounts, messaging and products were designed to show how together with McAfee organizations can remain connected and secure.