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OOH, print, digital, experiential

GitLab needed to boost Brand Awareness in the

competitive and rapidly evolving Tech Market.

GitLab is an amazing open source software development platform which cuts development time to a fraction of what it would usually take. How? Because it allows people to collaborate seamlessly to solve problems that arise in DevOps and find solutions in no time. They have millions of users around the world who love them, but ironically they have little name recognition outside of that circle and are often confused with a competitor called GitHub. 


We created a multi-channel global campaign that highlighted the “Lab” in GitLab. It positioned our “Lab” as a place where ideas are explored, shared and executed in a better way. In our Lab you can develop better software faster.

Digital Campaign


London (Various Underground Stations)



New York City

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San Francisco

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