OOH, print, digital, experiential
How do you revive a brand with longstanding equity who had been long forgotten?
The vacuum brand Eureka had virtually disappeared from the consumer’s consideration set. We needed to show consumers that
Eureka was back and still relevant in today’s market; we needed to get noticed.
We vacuumed the sidewalks of SoHo for Coco Austin and her daughter Chanel to reintroduce Eureka and their new FloorRover.
Our stunt went viral and gained 33 million views in just a few weeks.
Our “Messy Girl” spot was later released to promote the new PowerPlush Lightweight Cordless vacuum. Following our digital tactics, we won the hearts of Walmart nation with NASCAR nation. Our sponsorship allowed Eureka to showcase the breakthrough design of their FloorRover and generate even more buzz. We followed with tactical outdoor surrounding key retailers and digital marketing supporting new products; all directing the consumer to the new product microsites.