OOH, print, digital, radio, experiential
Cylance, recently acquired by BlackBerry, is a next generation cybersecurity company that stops attacks before they execute.
In an industry dominated by tech behemoths, like IBM and Dell, we needed to convince CEOs to choose a cybersecurity company they'd never heard of. Cylance had a name that had an unclear pronunciation, tough for brand recognition and recall. Not to mention
that billions of dollars and many C-suite reputations were on the line.
We launched a multi-channel campaign (out of home, print, digital, radio, and experiential) that used the word "silence," as a
mnemonic device to reinforce the brand recognition and as a synonym for what Cylance does—quell malware attacks.
Our campaign results were astounding, a +566% increase in sales over a one year period
and Cylance was named the fastest growing cybersecurity company in 2016, as named by Inc. Magazine.